Lead Management Needs Assessment
Successful lead management for trade shows is more than scanning in a badge and handing out a giveaway. Good lead management starts with the basics -- a clear definition of both the target prospect and companies you want to do business with. It includes the effective capture of accurate contact, need, qualifying and followup information useful to sales or other groups the benefit from contacts made at trade shows. The process ends by measuring not the the number of leads you get, but by the acceptance of the leads for followup and ultimately the documented results of that followup.
We approach lead management for trade shows from one perspective. That successful lead management is a process that can be successfully executed, whether you're a first-time exhibitor or a seasoned exhibitor needing a better way to improve the results you get from prospect and customer interactions at trade shows.
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